It exemplifies its brand promise: “come to where the flavor is.” Gold stands for Malboro Lights, while Silver is the color for Ultra-Light.Īmerican Spirits employ 8 different colors, indicating slightly varying compositions of Nicotine, Tar, and CO, as shown in the below list: Red “Flavor” represents its classic offering.
Malboro employs three primary colors: Red, Gold, and Black. Let’s look at two examples: Malboro and American Spirits. Green is used to show menthol cigarettes, while red is used for traditional cigarettes. Silver, gold, and blue are used to indicate milder products. The colors employed vary slightly depending on the manufacturer. Just click that link to read it on my site.īring back Marlboro Black Menthol /MQMjgdfVpK And I revealed whether slow-burning cigarettes are bad for you. I get into whether they contain additives and what additives are in them. I explained whether tobacco additives make them burn faster and what makes American Spirits different. Do you know why?Ĭheck out a recent article I published. A lot of cigarettes burn fast.īut American Spirits does not. Now, let’s check out something interesting about one of the most popular brands. Whether they complied with its spirit is debatable. They stopped using these descriptors in their labels and advertising. They are convinced that they still pose serious health risks.Ĭigarette manufacturers did comply with the letter of the ban. These terms were meant to indicate that these products contain lower levels of tar, nicotine, and chemical additives.īut the FDA banned the use of these terms because it believes that they subtly mislead the public into thinking that cigarettes labeled or advertised in this manner cause fewer health issues. Cigarette manufacturers adopted its effective color-coding after they were banned from using word descriptors such as ‘light,’ ‘mild,’ and ‘low’ on cigarette packages.īefore colored packaging was employed, some cigarettes were advertised as “light”, “mild”, or “low” to distinguish them from “regular” cigarettes. Why are cigarettes colored the way they are?Ĭigarettes are colored the way they are to signal some qualitative difference to buyers. But we will also find out if these colors are mandated by law. Then, we will find out the color of the strongest cigarette and that of the lightest. In this article, we’ll find out why cigarettes are colored the way they are and what are the different cigarette colors. But some smokers disagree: They believe these colors are merely a clever replacement for some banned descriptors. Like most manufacturers, they have several products with slightly varying consistencies. The different colors of cigarette packages are meant to delineate the differences in a company’s product lines such as lite, menthol, mellow, full-bodied, etc. But there are a lot of brands and a lot of types of cigarettes, so is there any correlation between them? What do the different colors of cigarettes mean? Different colors are employed for cigarette packages.
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